Generation Media

5.11

I am 5.11

Generation Media 5.11 I am 5.11

When 5.11 needed to bring their global "I Am 5.11" campaign to life, they didn't need traditional lifestyle photographers, they needed a crew that could capture a lifestyle of mission-ready resolve.

Our team stepped into the heat to capture the raw, unscripted resilience of Carey hart and Hailie Deegan. We don't just shoot apparel; we document the mindset of absolute excellence.

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Whatever the conditions, whatever the terrain, we capture the shots that make your audience stop scrolling and start moving.

I am 5.11

campaign accreditation

Creative Director: Shawn Knight

Photography: Kaleb White

DP: Ben Coffman

Producer: Danny McNabb

Creative/Editor: Jason Kalkman

Graffer: Kendall Connor Pack

Grap: Sean Stark

Digitech: Milian Dileo

Sound: Hawk Vaccaro

HMU: Sarah Nelson

Stylists: Vanessa Powell

PA: Brittney Santos + Marshall Sirico

Location: Huntington Beach, CA

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